How to Create A Customer Journey Map To Improve Sales
Download Template You can jump to any of the following sections. What is Customer Journey Mapping? What is a Customer Journey Map? Benefits of Customer Journey Mapping Buyer Journey Map Vs.…
How to Plan and Execute A Business Expansion
What Is Business Expansion? Business expansion is the strategic process by which a company increases its market share, customer base, and revenue using various tactics. These tactics include opening…
Free Text to Speech Generators for Content Creators
What Are Text-to-Speech Plugins? Text-to-speech plugins enable your website's content to be read aloud. The software programs leverage AI and machine learning to provide the audio output.…
Guide to Writing a PRD – Download Free Template
Project Overview The project overview introduces the PRD and provides context for stakeholders. Begin by precisely outlining the project's purpose and scope. Highlight the problem or opportunity the…
The BCG Matrix: Applications and Limitations In Business
The "BCG Matrix" was authored by Bruce Henderson in 1970. It explores product classifications based on market share and product growth. I'll bring down the key concepts in the original article…
How to Navigate The Regulatory Landscape as a Founder
Many business owners find it difficult to navigate the complicated regulatory landscape, however, understanding and complying with regulations is crucial for the success and sustainability of…
Should You Standardize or Customize Your Product
Standardization Versus Customization In Product Delivery Deciding the right approach to product delivery is a challenging task that most organizations face, and achieving the proper balance matters.…
A Guide for Managing Remote Teams
Managing remote teams requires a strategic approach to communication, collaboration, and operations. Here are some key considerations for managing your remote team. Use Communication tools…
Eric Ries – The Lean Start Up Summary Part 5
Chapter 11 of the Lean Start-Up | Adapt This is a summary of the final chapters of Eric Ries' The Lean Startup. Chapter 11 focuses on building an adaptive organization while chapter 12 is on…
Overcoming Funding Disparities As a Woman Founder
Despite progress toward gender equality, women entrepreneurs continue to encounter major difficulties in obtaining funding for their enterprises. This blog post intends to provide essential…
Should You Accept Venture Capital? Pros and Cons
For ambitious entrepreneurs wanting to scale their companies, venture capital (VC) has long been a critical source of investment. While venture funding could take a company to new heights, the…
How to Achieve Product Market Fit – A Practical Guide
TLDR | Actionable Insights for entrepreneurs and business people Product-market fit (PMF) goes way beyond finding a suitable product for a market. To know whether you've achieved PMF,…
How to Create a Simple And Effective Pitch Deck
Developing a good business pitch for investors is a critical skill for entrepreneurs seeking funding and support for their businesses. A strong pitch deck needs to clearly define your company's…
How to Market Your Instagram Business | Virality
Viral Coefficient In digital marketing, the viral coefficient is a metric used to assess the virality of a product, service, or information. It denotes the rate at which existing customers refer new…
The Lean Startup Summary | Part 4
It's another Lean Startup summary. We've been reading the Lean Startup by Eric Ries for about 5 months, and so far, we've read ten chapters. TLDR: Actionable Insights for entrepreneurs and business…
Hello, I’m Olutobi.
Everyone calls me Tobi.
I believe entrepreneurship is the future of the world. Did you know that there are about 582 million entrepreneurs globally at the moment?
This means a lot of people like you and I are exploring ways of providing solutions to people.
Unfortunately, most start-ups fail due to a number of reasons including not having the right product-market fit, inadequate marketing, operational inefficiencies and funding problems.
This is why we’ve created this resource. Our articles tackle a variety of topics including leadership development, resource management, marketing and process optimization.
Whether you are just starting a business or looking to solve specific issues in your business we’ve got you covered.
A business is as good as the people driving it, so we are also focused on improving the way people work and live, helping them to maximize their life goals whatever that is.