How to Market Your Business Online (Instagram)
Social Media Social media has such an expansive reach. According to the most recent Meta (Facebook) release, 500 million people use Instagram daily and 2 billion users are active on the platform…
The Lean Startup by Eric Ries | Summary – Part 3
In this post, we’ll look at some key concepts from Chapters 7 and 8 of Eric Ries’ “The Lean Startup,” TLDR: Actionable Insights for entrepreneurs and business people: Set S.M.A.R.T. short and…
The Lean Startup | Summary Chapters 5 and 6
In this post, we'll look at some key concepts from Chapters 5 and 6 of Eric Ries' "The Lean Startup," expanding on the important lessons we've learned so far reading this book. In case you missed our…
Building a Strong Go-to-Market Strategy for Your Product
What Is A Go-To-Market (GTM) Plan or Strategy A go-to-market (GTM) strategy or framework is a detailed plan used by organizations to launch new products or services. It is created to improve the…
FMEA | Breaking Down the Failure Mode and Effect Analysis
What Is FMEA? Failure mode and Effect Analysis is a process analysis method for identifying potential failures in a design, manufacturing process, product or service. The term "failure mode" refers…
Business Risk Management | Risk Mitigation Strategies
What Is Risk Management? In essence, it's understanding what could go wrong with your plans and figuring out ways to prevent or prepare for those uneventful things. In other words, risk management is…
The Lean StartUp | Key Lessons Pt. One
So many people believe that once they set up a business, it's bound to succeed. However, in reality, that is not how to build a successful business. The traditional "build it and they will come"…
From Frustrated to Fulfilled | Dealing with Slow Progress.
Frustration comes from Ambition Most of us desire to achieve our dreams and this fact compels us to embark on lifelong journeys. Our aspirations are driven by all kinds of reasons; to change our…
Intrapreneurship: Driving Innovation Within Organizations
What is Intrapreneurship? Intrapreneurship is the process of developing employees to think like entrepreneurs. it's helping them develop an entrepreneurial mindset whereby they can recognize new…
Developing a Strategic Change Management Plan
Change is an unavoidable component of any organization's journey to success. Whether it's integrating new technologies, reorganizing processes, or modifying strategies, It can be very challenging to…
Writing a Business Plan For Your Business
What is a Business Plan? A business plan is your plan to ensure your business succeeds. It is a detailed document that outlines your company's goals, business strategy, and financial projections and…
Achieving Success In Life: A Practical Guide
Whether personal, professional or a combination of the two, the quest for success motivates us to overcome obstacles. For many people, success is closely related to financial stability, so when…
Blogging to Attract Potential Customers-Inbound Marketing
What Is Inbound Marketing Inbound marketing is a strategy for developing your business by attracting and engaging customers, prospects, and clients to your brand through search engine…
Storytelling, Innovation and Quality: How Brands Drive Industry Change
In today’s fast-paced corporate world, innovation is critical to driving growth and staying ahead of the competition. Successful brands always seek new ways to innovate and push the boundaries,…
How to Use Customer Satisfaction to Increase Revenue
Customer satisfaction is an important driver of revenue growth. According to a McKinsey & Company study, companies with high levels of customer satisfaction outperformed their competitors in…
Hello, I’m Olutobi.
Everyone calls me Tobi.
I believe entrepreneurship is the future of the world. Did you know that there are about 582 million entrepreneurs globally at the moment?
This means a lot of people like you and I are exploring ways of providing solutions to people.
Unfortunately, most start-ups fail due to a number of reasons including not having the right product-market fit, inadequate marketing, operational inefficiencies and funding problems.
This is why we’ve created this resource. Our articles tackle a variety of topics including leadership development, resource management, marketing and process optimization.
Whether you are just starting a business or looking to solve specific issues in your business we’ve got you covered.
A business is as good as the people driving it, so we are also focused on improving the way people work and live, helping them to maximize their life goals whatever that is.