What is a Business Plan?

A business plan is your plan to ensure your business succeeds. It is a detailed document that outlines your company’s goals, business strategy, and financial projections and provides a structured framework to help you stay focused as you build your business. The depth and complexity of the plan will depend on the type and stage of the business, but having a business plan is beneficial regardless.

Why is a Business Plan Important

The process of drafting a business plan compels you to thoroughly examine your business idea in terms of feasibility, opportunities and threats and this analysis can serve as the foundation for sound decision-making and strategy formulation. Furthermore, It is a good medium for articulating and communicating your vision and objectives to potential investors, lenders, and partners. A well-crafted plan will boost your credibility and improve your chances of getting financial support or forming strategic partnerships. Even if you do not intend to seek outside funding, a good business plan can guide your operations and improve overall performance.

Format of a Business Plan:

A typical business plan will include the following components:

  • An Executive Summary,
  • Company Description
  • Market Analysis,
  • Product
  • Organizational structure,
  • A Marketing and Sales plan,
  • Competitive Analysis
  • Financial Projections
  • Risk Assessment
  • Roadmap

An Executive Summary

The executive summary is a brief overview of your entire business plan. It emphasizes the most important aspects of your company, such as its mission, products/services, target market, potential for impact, competitive advantage, and financial projections. This section should present a compelling snapshot of your company that will capture the reader’s interest.

The Company Description

Provide a detailed description of your company in this section. Include information on its legal structure, ownership, history, location, and other distinguishing features. Define your company’s value proposition and describe how your products or services meet the demands of customers and solve challenges.

Market Analysis

The market analysis stage involves researching and understanding your target market, industry trends, and competitors. Determine your target market’s demographics and purchasing habits. Analyze the market’s size, growth potential, and any new opportunities or risks. Analyze your competitors’ strengths and weaknesses, and then define how your company will stand out.


Describe your products or services, emphasizing their unique features, benefits, and competitive edge. This section describes why customers should purchase your product and not that of your competitor. Explain how your offerings exceed your competitors’ in terms of meeting client needs. Include any intellectual property, patents, or trademarks that protect your products or services.

Organizational Structure

Outline your company’s organizational structure, including important team members’ roles and duties. Provide details on their credentials, competence, and industry experience. Highlight any advisory board members or external consultants who have helped your company succeed.

Marketing and Sales Plan

Describe the marketing channels and strategies you intend to use. Describe your price plan, distribution methods, and sales strategy. Include your sales projections and customer acquisition strategies.

Risk Assessment

Assessing risks is important to business planning regardless of how variable the business environment or situation is. Risks may result from internal sources such as operational inefficiencies, and financial mismanagement and external ones like economic downturns, regulatory changes, and technological developments. Categorize the identified risks into distinct categories to assist analysis and mitigation strategy. Strategic risks (related to business strategy and market positioning), operational risks (related to processes, systems, and logistics), financial risks (related to revenue, costs, and funding), compliance risks (related to legal and regulatory compliance), and reputational risks (related to public perception and brand image) are common categories.


A visualization of the main objectives, milestones, and tasks required to accomplish a desired result or vision. It functions as a high-level guide that gives timelines and guidance for the execution of strategies and activities.

When to Write a Business Plan?

As you develop a business idea, you should start drafting a business plan, but until you validate your idea, it might be impossible to draft a comprehensive plan. However, there are certain components of the business plan that you can start researching and clarifying early on.

A typical Business Idea Goes Through Various Stages of Development


You are trying to solve a problem and you are brainstorming several ideas. At this stage, you should be able to describe the problem you are trying to solve, and your target audience.


At this stage, you are evaluating the viability of your ideas. You are also conducting customer and market research. By now, you should be able to describe your target market and the competitive landscape. Depending on the feedback you get from testing your ideas, you might be able to outline several other components of your business plan such as the marketing plan and preliminary financial projections.


You should have prepared a business plan by the time you are ready to launch your product. It will act as a road map for your first operations, marketing initiatives, and resource allocation. It should have comprehensive plans for delivering goods and services, attracting customers and increasing revenue.

Growth Stage

Your business plan should be periodically evaluated and improved as your company grows and reaches the next phase. This phase could involve offering new products or services, entering new markets, or scaling back activities. Your goals, plans, and financial projections should be revised to reflect the current business situation and market dynamics.

Scaling and Expansion:

At this stage, you are looking for larger investments, strategic alliances, or expansion into new international markets, hence your business plan should outline a clear growth strategy and include in-depth financial analysis. It should also demonstrate your capacity to handle operational complexity and scale successfully.

What’s The Difference Between a Pitch Deck and a Business Plan

While both a business plan and a pitch deck are used to convey information about a company, they differ in format, breadth, and audience. Although pitch decks are synonymous with start-ups, they can be used by any organization regardless of age or maturity.

Level of Detail

A business plan goes into great depth about the company, including market analysis, financial forecasts, operational strategies, and execution plans. It provides an in-depth overview of the company’s opportunities, challenges, and strategies. A pitch deck, on the other hand, gives a high-level summary of the company, highlighting the most significant features and grabbing the audience’s attention in a short period of time.


A business plan is often used internally or shared with potential investors, lenders, and partners. It gives them an in-depth understanding of the company and serves as a point of reference for decision-making and due diligence. A pitch deck, on the other hand, is primarily intended to be presented to potential investors.