Sustainable practices offer businesses several benefits from enhanced brand reputation to reduced operational costs. These practices allow companies to streamline resource usage and minimize waste while contributing positively to the environment. Here are some examples of sustainable business practices:
Sustainable Sourcing
This involves prioritizing suppliers with eco-friendly practices. For example, a company might choose to source its raw materials from suppliers that use renewable energy sources or recycle their waste products.
Farm-to-Table Sourcing
Farm-to-table promotes local, seasonal, and often organic produce, which reduces the carbon footprint associated with long-distance food transport. Local sourcing also supports nearby farms, boosting the economy and reducing dependency on large-scale agricultural methods that often use excessive pesticides and fertilizers.
Inventory Optimization
Importers and distributors of fast-moving consumer goods can use advanced data analytics and forecasting tools to manage inventory more accurately, reducing the likelihood of overstocking perishable items. Some organizations are already using AI to predict demand based on customer data and seasonal trends, minimizing excess stock that would otherwise go to waste.
Selling Soon-to-Expire Products
Many supermarkets discount items nearing expiration, encouraging customers to buy products that might otherwise be discarded.
Donating Surplus Food
Similarly, many supermarkets are partnering with local food banks or charities to donate unsold but still edible foods to support communities in need.
Bulk Sections
Offering bulk sections and refill stations for items like grains and spices reduces the amount of packaging associated with single-use products.
Phasing Out Single-Use Bags
Many retail businesses are reducing single-use plastic bags, either by implementing a bag fee or switching to paper or reusable bags.
Eco-Friendly Packaging
Similarly, using compostable or recycled materials instead of plastic. Many brands are switching to recyclable materials for shipping boxes and envelopes, and some are even experimenting with reusable packaging that customers can return.
LED Lighting
Switching to LED lighting and installing smart temperature and energy control systems can reduce electricity consumption significantly.
Renewable Energy Investments
Installing solar panels to reduce dependency on the power grid.
Efficient Refrigeration Systems
Switching to eco-friendly refrigerants and high-efficiency refrigeration systems since traditional refrigerants have high global warming potential.
Optimized Shipping Routes
Companies are increasingly optimizing shipping routes and consolidating shipments to reduce emissions. Smart logistics software helps businesses choose the most efficient routes, avoid empty miles (trucks returning empty after deliveries), and consolidate shipments to maximize load efficiency.
Local Warehousing
To cut down on long-haul transport, many companies are setting up regional warehouses closer to key customer areas. Moreover, distributed warehousing can help reduce supply costs.
Upcycling and Reworking
This sustainable practice applies to the fashion industry, which is facing a worsening fashion waste crisis. Rejects and cast-offs are often dumped in different countries across Africa.
Using surplus fabric, deadstock, or even repurposing vintage clothing into new designs is an affordable way to cut down on waste. Upcycling allows designers to create one-of-a-kind items while reducing their fabric costs and overall environmental impact.
On-Demand Production
Made-to-order or pre-order models allow brands to only produce items when there’s demand, which helps avoid overproduction. It also reduces the risk of unsold inventory, cuts down on waste, and ensures each item has a guaranteed buyer. It’s also a great way to manage cash flow, especially for smaller brands.
Social Impact Organizations Promoting Sustainability
Too Good To Go
Too Good To Go partners with restaurants, bakeries, supermarkets, and cafes to sell surplus food at reduced prices, allowing users to purchase a “magic bag” of unsold items for a fraction of the original price.
Olio
Olio is a community-based app that allows users to share unwanted food and household items with others nearby. Users simply list items they don’t need, and neighbours can claim them for free. This app also connects with local businesses and volunteers who help distribute surplus food. Active in many cities worldwide, Olio promotes a community-focused solution to food waste and fosters connections between neighbors, businesses, and local organizations.
Food Rescue US
Food Rescue US enables volunteer drivers to transport surplus food from businesses directly to local social service agencies. Users can easily schedule, track, and manage deliveries, connecting food donors with food pantries, shelters, and community organizations.
Flashfood
Flashfood partners with supermarkets to list near-expiration or surplus food items at reduced prices. Shoppers can browse discounted items, reserve what they want, and pick up their orders at designated Flashfood zones within participating stores.
Replate
Replate connects businesses with leftover catered food to nonprofit organizations serving people in need. Replate’s logistics system matches food donors with requests from nonprofits, and couriers collect and deliver the food to the organizations.
Karma
Karma enables restaurants, cafes, and grocery stores to list surplus food for sale at reduced prices. Users can browse, reserve, and pick up food items directly from the participating locations, helping reduce waste in the food service sector.
Copia
Copia matches surplus food from corporate cafeterias, hospitals, and other large venues with nonprofits that can use it. Using real-time analytics and logistics planning, Copia helps manage surplus food donations and ensures efficient delivery.
Goodr
Goodr is a food rescue and waste management platform that provides businesses with logistics and analytics to donate excess food efficiently. Goodr’s technology tracks surplus food, providing businesses with data on waste reduction and social impact.
While many brands promote their sustainable initiatives, the effectiveness and authenticity of their efforts can vary significantly. Some brands engage in these practices primarily for marketing purposes. However, as sustainability continues to shape consumer preferences and industry standards, businesses that proactively adopt these initiatives benefit financially in the long run.
Olutobi
I write about business and project management.
10+ years working in program management. I've worked in health-tech, community health, regulatory affairs and quality assurance.