What Is this Silhouette Challenge

The silhouette challenge requires a person to switch from a robe or PJ into lingerie while dancing to Paul Anka‘s “Put Your Head On my Shoulder”. The Silhouette is created by a crimson red Snap Chat filter available on the mobile App. Despite the fact that the challenge has been met with so much backlash from men and women for various reasons bordering on nudity,  more and more people are participating.

Why is this challenge bursting my head? 

1. It’s the fact that a song from 1959 makes a comeback in the year 2021!

Up until yesterday, I had never heard of a Paul Anka. It’s also very heartwarming that he’s alive to experience all of this. And really, from the looks of Paul’s website, it seems the old man is also going with the flow.

“Life is Short, Art is long” is something I say a lot. And I know for certain, that art never really goes away. It is always waiting to be rediscovered. The lesson is to think about how we can make the work of our hands outlive us.

2. The fact that this challenge is sparking conversations about gender inequality. 

Men have joined the Silhouette challenge too. And for some reason, a man in briefs doing this challenge rates less critical than a woman in lingerie. But aren’t they both scantily dressed? What upsets me is the fact that we police women far much more than we do so to men.

3. People are using the popularity of the challenge to leverage visibility for their brands. 

Pitstop restaurant, Lagos created an ad based on the challenge by transforming a chicken into a sumptuous meal. People on Instagram are also using the challenge to show off their creative talents (while being fully clothed).

4. The challenge is also sparking conversations about body positivity and self-acceptance. 

While I love this challenge, it can be potentially dangerous. 

1. People are going naked online. Well, not really. They are obscuring their form with a filter. But there are reports that the filter can be removed. And just like that, your business can be all over social media, waaaa!

Again, In Nigeria, it’s taboo to be anything other than adequately dressed in public. So you have to consider the impact of your participation in this challenge, on your job and your relationships. It might be for our entertainment, but it’s your life. Your real life!

Will I be participating in this challenge? I wouldn’t dare. My phone will ring non-stop because my aunties will let me have it. My mum alone has 29 siblings! I like my head on my shoulders, thank you.


My superpower is creative engagement; whether working as regulatory affairs professional at a pharmaceutical company or as a fashion art director. Malcolm Gladwell calls people like me, "connectors".

I try to read at least a book a month, I have a green thumb (not literally) and my favourite quote ever is " remember to play after every storm".

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